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"Every Great Journey Starts With A Vision, Mine Started With a Dream"
It All Started With a Dream
Every business starts with a dream or a vision. Nearly a decade ago, AutoFurnish started its journey in 2012 in a small Delhi office with a team of a few members. We never thought that one day we would ring the BSE bell to launch our own IPO. But we knew that with the kind of commitment, perseverance, and hard work we were putting in, we would definitely achieve something big.
Today, people see us as an established public company, but there’s a story behind AutoFurnish's success, including years of hustle, struggle, and hard work behind. We had different phases that helped us see this day when we went public. So here’s how AutoFurnish became a public company.
The Beginning: Filling the Vacuum
It was in 2012 when we witnessed a vacuum in the auto accessories market. It wasn’t easy to get hands-on premium and custom-fit auto accessories online. One had to go through a lot of struggle to find one. People used to rely mostly on aftermarket stores or brands to get their accessories.
We saw this vacuum as an opportunity and decided to fill it with our own brand, AutoFurnish, where customers can easily find premium and custom-fit accessories without beating around the bush.
Our mission was simple and clear:
To deliver premium and custom-fit accessories for every car model, irrespective of new or old models, without compromising quality, comfort, safety, and style.
Building Customer Base & Trust
Growth doesn’t happen in one day. After starting up, we relentlessly worked to create a customer-focussed products while giving the best quality and experience. We started off with a handful of products and eventually created a big catalogue. Our main focus was to deliver a seamless online auto accessories shopping experience to customers across India with PAN India doorstep delivery.
In short, customer satisfaction was not just our goal but a vision, which is still our prime focus.
Over the years, we focused on:
· Premium quality products
· Vehicle-specific fitment
· Continuous innovation
· Reliable customer support
· Nationwide accessibility
This customer-first approach became the foundation of our growth.
Expanding Business Across India
With god’s grace and sheer amount of hard work, we gained a good customer based. We started getting exceptional responses from customers, which made us expand our business across India through offline and online platforms.
We then decided to expand our presence through the offline channel. Hence started creating a distributor network across India. Meanwhile, we also started introducing more bike and car accessories online with multiple choices and variants for almost every model.
But our vision remained the same:
"To deliver high-quality car accessories to customers in order to spruce up their driving experience, comfort, and style."
Customer Satisfaction & Innovation Drive Us Forward
Every industry is facing tough competition. We are no different. Right from the beginning, we have been focusing on delivering the best quality auto accessories with a dash of innovation, style, and comfort.
To stay ahead of others, we always focus on:
- Offering OEM-style fit and finish across all auto accessories.
- Manufacturing products as per customers’ requirements.
- Embedding the latest technology, innovation, design, and styles into our products.
- Offering a seamless offline and online auto accessories shopping experience.
- Doing aggressive market research.
- Making customers happy with our products.
Becoming India’s Public Listed Auto Accessories Brand
This is one of the most unforgettable and proudest moments of our journey to recently becoming a BSE-listed auto accessories brand in India. This milestone hits different shows:
- Customers’, team and people trust on us.
- Relentless efforts to grow over the years.
- Strong operational and corporate excellence.
For us, listing on BSE is not just a proud milestone, but the beginning of a new journey. In fact, a reason to:
- Grow more
- Deliver more
- Achieve more.
What Does This Milestone Mean For Our Customers
This milestone could not have been possible without our customers who showered love, trust, and support to our auto accessories over the years.
As a publicly listed brand, we remain committed to:
- Delivering high-quality auto accessories.
- Enhancing customer service tenfold.
- Introducing more car accessories to elevate the driving experience.
- Giving more value to our loyal customers
Thank you for being a part of the growth journey of AutoFurnish and for helping us achieve this milestone.
Stay tuned as the best is yet to come.
Meanwhile, shop premium car accessories to transform your vehicle into a showstopper.
Frequently Asked Questions
When was AutoFurnish founded?
It was founded in 2012 by Puneet Arora. The company started its journey from an office in Malviya Nagar, New Delhi.
What auto accessories does AutoFurnish offer?
AutoFurnish Limited offers a wide range of custom-fit OEM-styled car seat covers, 9D foot mats, 7D car mats, all-weather-proof car body covers, bike seat covers, and scooter foot mats. Along with that, one can also find out a rich collection of universal auto accessories such as tissue box holder, car organizer, steering wheel cover, damping sheets, car cushions, and many more interior car accessories.
What are the benefits of choosing a BSE-listed auto accessories brand?
As a customer, when you choose a BSE-listed auto accessories brand in India, you don’t need to worry a little about quality, trust, and customer experience.
What makes AutoFurnish different from others?
At AutoFurnish, you can find over 50, 000 auto accessories for almost every car and bike model. We offer a rich collection of custom-fit accessories in different styles and variants, unlike others. And, we are the only publicly listed auto accessories brand in India; hence, you don’t need to worry a little about trust and quality.
Why customers trust AutoFurnish?
AutoFurnish, public listed automotive company, is committed to deliver customer-centric, high quality and innovative auto accessories at highly competitive prices all across India through online and offline channels. We leave no stone unturned to satisfy our customers with our rich catalogue of auto accessories.
What are the future plans of AutoFurnish?
After launching the AutoFurnish IPO, we are now all set to expand, grow, and diversify our product catalogue to take the customer experience to the next level.
