New Maruti Suzuki DZire unveiled, launching on May 16 2017
Maruti Suzuki is fully prepared to launch its new Generation 'Dzire' on May 16 2017. Media reports have revealed that the company is going to remove Swift from this car and keep only Dzire. Maruti Suzuki has started accepting bookings for the compact sedan at Rs 11,000 across its dealerships in the country. Since the unveiling, showrooms and internet forums have been flooded with queries regarding the Dzire, which will be launched on May 16.
Maruti Suzuki will look to revive the growth in compact sedan segment in the country with the launch of its third generation Dzire this month. Maruti Suzuki has till date sold 13.81 lakh units of the model in India since its launch in March 2008. Last full model change of the Dzire happened in February 2012. Last year, the company launched the compact sedan with auto gear shift (AGS) technology.
The model has been a roaring success for the company and has been instrumental in making Maruti Suzuki a strong player in the entry sedan segment. The model has been contributing to around 50% of vehicle sales in the segment. During the last fiscal, Dzire occupied the third slot in the top ten list of passenger vehicles. It was the second best selling model among the passenger vehicles in 2015-16.
The new generation Maruti Suzuki Dzire will come with an upgraded list of features to compete with its competition in the segment. The list includes touchscreen infotainment system, Apple CarPlay/Android Auto Bluetooth, USB and Aux-in among others.
Pricing is key to the new Maruti DZire 2017. The new Maruti DZire 2017 will be priced between INR 5.8 lakhs to INR 8.9 lakhs (on-road). The company cannot afford to increase the price by much. The new-generation will offer even better value for money.